Long Name Farm - Phil

Phil’s Story

Phil’s journey is a testament to resilience, adventure, and an unwavering connection to the land. Growing up as the son of a former Australian Champion shearer, Phil’s early years were spent immersed in the rhythms of farm life, where he developed a strong work ethic and a deep appreciation for rural living
Over the years, Phil’s career has been as diverse as it is inspiring. From training as a chef and mastering the art of shearing to working as a deckhand, managing an oyster farm, running a surf shop, and cooking aboard a charter yacht in Indonesia, his life has been a tapestry of unique experiences. He’s also taken on roles as a drift diver for pearl oysters, a fisherman, and a pearl farmer, before venturing into the gas and oil industry, where he earned his Master 4 skipper’s ticket and worked on support vessels across Australia. Through it all, Phil’s love for cooking and the countryside remained constant.
After decades of adventure, Phil’s path brought him back to his roots. When his father suffered a stroke, he returned home to Little Swanport, settling on 40 acres of land. About nine years ago, he began raising a small herd of heritage pigs—Berkshires, Saddlebacks, and Tamworths—sourced from Bruny Island. What started as a side project while he continued offshore work gradually became his full-time passion
Phil credits his former partner, Selina, for playing a pivotal role in shaping the farm’s early success. She managed branding, marketing, distribution, and finances, helping to establish the business. Though she eventually stepped away from the pressures of pig farming, her contributions remain a vital part of the farm’s story.
Today, Phil is focused on innovation and sustainability. He’s restructuring the business by outsourcing packing and distribution while upgrading the farm’s infrastructure. His commitment to sustainable agriculture is evident in every aspect of his work. Phil feeds his pigs a natural, nutrient-rich diet made from vegetable peelings, goat cheese whey, sea salt, grains, and protein meals—eschewing conventional pellet-based feeds. This approach is part of his broader vision for a circular farming system that prioritises soil health, water recycling, and ecological balance
The result? Pork that is unmatched in quality, flavour, and environmental care. At Long Name Farm, Phil’s dedication to ethical and sustainable farming practices ensures that every bite tells a story of hard work, innovation, and respect for the land.